It is not always easy to photograph objects and make them appear clean and tidy in the final packaging. This applies in particular to bottles with complex reflections or objects made of materials such as plastic or aluminium, which are not always easy to photograph.
However in most cases it is essential to create photorealistic visualizations like 3D configurators of goods in order to promote them.
With 3D renderings, you can reinvent your advertising without any artistic restrictions.
The following video shows some examples of 3D renderings in advertising:
Regardless of whether you want to model your products in a packaging, illustrate them in a personalized scene or use them as 3D animation in television advertising. 3D Renderings are a truly beneficial solution for companies that want to innovate while benefiting from numerous benefits.
3D renderings as promotional item in a advertising campaign.
If you want to sell your products on the internet or simply present an item in its packaging, you can simplify your life with 3D renderings.
There are numerous reasons for using 3D renderings in marketing. The use of 3D modelling for product presentation on a website or in an advertising campaign offers numerous advantages.
In the following, we would like to show you exactly 7 advantages you will benefit from when using 3D renderings in your advertising campaign.
Simplify creative working processes.
Every professional work is based on the work of a art director of the advertising and communication agency, who must be aware of what he wants to do with the product to be advertised and for what purpose it is to be used. In order to be able to integrate the 3D visualizations optimally into the advertising campaign, art director and projectmanagers should work together as closely as possible. Art directors listen to the client`s needs, analyze visual and aesthetic constraints and realize exactly what has been thought about in advance.
This campaign was realized by a renowned 3D agency.
The biggest advantage is clear. The result is just as the creative mind imagined. No surprise, just what you expected.
In business practice, advertising deadlines are often tight and media planning usually requires many adjustments, which often involve visual restrictions. The latter can be prevented by professional 3D modelling.
Benefit from greater flexibility.
After the product has been created in 3D for the first time, it can be adapted to all changed conditions.
One-off or seasonal promotions, a change of appearance or a new recipe. With 3D renderings, you can make quick adjustments to the products and adapt your products more quickly to changing market conditions. In this way you stay vital and adaptable.
The development of topics around a product, the creation of a story, a common guideline is an effective and profitable solution for an agency and its clients. It is also a good reason for using 3D because almost every product version can be visualized with quite simple means.
Reduce complexity by 3D renderings.
There is no need to create extraordinary concepts. With 3D renderings, you can make your products as simple and realistic as possible. Refinements and documentations of the visual quality are very easily possible.
The presentation of goods in this particular case can be designed completely individually. You can design every little detail according to your own expectations.
Adjustments of products on white background possible.
The matching of the product presentation on a white background is also possible, as in the following case.
This is the entire product, which was designed in 3D, including reflections, texture, shape, volume, colors etc. (no brand design).
Better presentation of less photogenic products possible.
Avoid complicated photographs with 3D renderings. Whether frozen products, fresh vegetables, ready meals, bottled, preserved or canned foods… The list is long and ranges from articles that are difficult to produce not only in the food industry, but also in visual beauty and aesthetics. This applies for example, to some technical products such as household appliances.
The challenges faced by art directors in advertising agencies are very different when it comes to creating an aesthetic concept between a high-photogenic and less photogenic product.
Animate your articles in 3D for web and television.
And why not a 3D animation for TV or web advertising? A product will of course attract attention when it comes into motion.
Positive differentiation by 3D possible.
And last but not least.
3D makes it much easier to breathe life into a product by expressing personality, body and character.
Photorealistic 3D makes it possible to break new ground and develop innovations in marketing advertising, even when the product is complex or unusual.
Tell us your ideas for advertising campaigns. We will be happy to help you to realise them.
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