Surprising competition from rival`s better software, market turbulences and other factors quickly bring highly specialized companies and individuals close to bankruptcy. Strategic customer and project acquisition (for creating 3D configurators), which stabilises in the long term, project against this.
Acquisition as part of the daily routine.
Many entrepreneurs realize late or even shortly before avoidable insolvency that ideal acquisition is an integral part of their daily business. That is why successful companies and freelancers integrate targeted project and „customer acquisition“ into their routines.
Developing acquisition skills.
Lack of skill in the design of recruitment interviews frightens or irritates interested parties. The reason for this is usually a lack of discussion strategy depending on customer characteristics and portfolio. The daily occupation with the problems and ideas of the own desire clientele helps against it.
Study online and offline markets.
Newcomers or changers from taditionally oriented markets often do not immediately recognize the essential importance of social online markets and media – with sometimes devastating consequences: Traditional cold or telephone acquisition and networking at expensive industry events usually cannot even come close to absorbing this spurned potential. The reverse trap lurks for companies with a strong digital orientation: Traditional acquisition tools for efficient „lead generation“ remain unused, auch as advertisements in established industry journals and personal visits to outstanding potential customers.
Ultimately, off- and online approaches complement each other perfectly, especially for the „acquisition of new customers“. That`s why the smart salesperson or freelancer takes care of the constant weighting of acquisition methods: 3D markets change rapidly, to which effective sales processes constantly adjust their mix of advertising tools. However, these adjustments force a good feeling for the sensitivities of the target groups, which is why the freelancer in particular always stays very close to the customer.
Measurement of Success.
Without clear knowledge for the success of used acquisition approaches 3D freelancer like enterprises invest scarce resource possibly into quite ineffective methods. In contrast, the consistent quantification of acquisition success by acquisition from helps.
Systematic acquisition of interested parties.
Customer acquisition requires a methodical process of company-specific-best-practice elements. To this end, robust companies and individual service providers are constantly expanding their acquisitions in parallel with their portfolio development.
Long-term focus on ideal prospects.
Not every potential customer contributes equally well to securing a company`s existence. That`s why our skilled sales team concentrates on long-term contracts with high-quality customers.
Constant profit and diligent acquisition are conditional one.
Insufficient new customer or project acquisition is often due to lack of commitment because of the greedy eye for spirit. Instead, acquisition professionals maintain a dynamic balance between producing, selling and acquiring from one day: If a major customer breaks away, there are sufficient alternatives to maintain liquidity and to recover from the slump in sales.
Continous recruitment.
Incorrect acquisition is often characterized as only sporadic activity. Successful acquisition of projects and customers, on the other hand, accompanies all central processes, functions and characteristic of a company. For example, ongoing development projects exchange information with more than one interested party about their upcoming needs.
Conclusion.
Steady acquisition is never a luxury – it is a must in securing long-term existence in the notoriously dynamic 3D markets.