In the 70ies and 80ies was the price list of the first VW Golf a simple flyer. Today is the situation different. Today the user must read a big price list of VW to see all variants and components (for example by a 3D configurator). Similar is the situation in other companies like Mercedes or BMW.
The increasing number of series, motor and equipment versions make the choice not only bigger but also significantly more complex. Unless the client forget small details the resale will be more difficult.
To provide a better overview a lot of car manufacturers create 3D configurators in the last months and years. The customer can create its own desire car on the configurator. The following video shows the 3D configurator by Audi:
The more expensive cars becomes, the more valuable is the configurator. Land Rover and Jaguar established in Coventry the common called commission suite. On this event customer can create with champagne and delicatessen his or her desire car.
Bugatti allows the customer to view the final result on a life-size screen. The user can upload photos of its garage or driveway to view the configurator in this real environment.
The latest configurators have an extremely complicated structure. Development Manager Klaus-Gerhard Wolpert will create an easier solution in the future. The user can create in 5 clicks his desired polo.
Some car manufacturer like Ford did not intend to invest in the new virtual opportunities. Customer their waiting customers of the super sports car receive of the Americans an assembly kit to tryout. On this basis the user can create at home his desired version.
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