Head-mounted display for just 15 cents.
Alibaba started selling 150,000 VR headsets at a unit price of 15 cents cardboard, similar to Google`s Cardboard. From 1 to 11 November 2016, customers were able to browse and shop virtually at Macy`s New York flagship store with VR glasses and the Taobao app. On Valentine`s Day itself, Chinese customers were offered the same large discounts in the VR app, which generate lively sales on shopping days such as Valentine`s Day, Black Friday and Cyber Monday.
Other international brands such as Target, Costco and Tokyo Otaku Mode are experimenting with VR shopping on Alibaba, with Valentine`s Day being just a test to see how the approach is gaining ground. The American companies believe that buying through VR offers a completely new customer experience and supports stronger customer loyalty.
What makes virtual shopping even more attractive is that Alibaba has developed a pay app that lets you pay with a simple nod of the head.