It is a really simple process and the perfect solution for many use cases, especially as there is an API that goes with it. Unfortunately, it`s too limited for the desktop example, as Shopify wanted to add its own VR controls to customize the desktop with the headset turned on.
Shopify also considered the use of Mozilla`s excellent VR framework A-Frame and Clara.io, but in the end they chose PlayCanvas because it speeds up the workflow and provides a lot of functionality.
PlayCanvas feels like Unity for the web, but with the collaborative features of Google Docs. Any changes you make to the scene or code will be reflected on all connected clients. This has greatly accelerated debugging as someone could be in VR and see the changes in real time as ever else has optimized the scene on their laptop.
Our project is based on the PlayCanvas WebVR example, Shopify a basic scene with.
Support for mobile and desktop VR controls. It has also shown Shopify that it is possible to achieve 90 frames per second (60fps for mobile phones) on the web.
We are very excited to see how tools will evolve to make it easier to publish immersive virtual experiences in the browser. It would be amazing to use well-known and powerful game engines like Unity and Unreal Engine, but their export capabilities to the web are very limited by a lack of WebVR support for the most part.
Shopify is always looking for new ways to advance VR and AR technology in the world of eCommerce. The next steps are to make it easier for merchants and partners to get started with this technology on the Shopify platform.
Shopify`s Unite Proof of Concept incorporates a lot of custom work. Shopify wants to provide parts of it so developers don`t have to start scratch when using VR technology for their eCommerce site. Here you will find some of the common functionalities Shopify wants to make available to you.
- Connect each variant to different 3D models and materials.
- The 3D viewer is synchronized with the Shopify page.
- Adaptation of the environment (think of Shopify themes for VR).
- Create an interactive variant menu for the virtual product.
In the not too distant future you might even have the possibility to upload 3D models for a product to the Shopify Admin.
While it is nice to inform retailers about the PR benefits of the VR hype, it would be even better to show them how the technology can reduce returns by x% or increase sales by y%. That`s why we`re working to provide Shopify vendors and partners with the data they need to secure this type of development work.
Shopify will closely monitor ARKit, AR.js and WebVR to see how AR can be seamlessly integrated into the mix.
Shopify partner for 3D/VR/AR.
Retailers can`t do it all themselves. Just as merchants can rely on Shopify`s network of partners and experts to help with design, code, SEO, marketing, photography etc. Shopify wants to build a category of trusted partners for creating 3D models and building AR/VR experiences.
The future of VR.
We are very excited to see how immersion in virtual reality will evolve with the power and accessibility of the internet. This is just the beginning and there is still so much to learn and develop.
Thank you very much for reading.