Because only those who are truly unplugged could have missed the global madness created by Pokemon Go. In just a few weeks, the AR game, in which players chase virtual creatures from the popular Japanese franchise in real environments, has become the most popular mobile game of all time.
According to Goldman Sachs, the global VR and AR market will reach $110 billion by 2020. While much of the attention that the gaming industry has attracted so far, there are also companies from other industries that are keeping an eye on the technologies. The Alibaba Group sees great potential for eCommerce in particular and last year began to position itself in a market that is expected to reach 8.5 billion dollars in China in 4 years. On Friday, the company took another step when its virtual store “Buy+” celebrated its premiere at the Taobao Maker Festival in Shanghai.
“While users continue to engage with the platform in a more meaningful way, we are promoting next generation consumer features, such as VR, to transced the overall user experience,” said Chris Tung, Chief Marketing Officer of Alibaba, in a statement.