Mimicry – in biology this words describes living beings or plants that imitate a different species by imitation (e.g. the same colour pattern). The imitating type has thereby usually enormous advantages, be it in the deterrence of predators or also in the reproduction. The reproduction is a very important process in creating a 3D configurator.
But what does this have to do with vendors and configurators? Actually quite simply… a configurator imitates the characteristics of a salesman likewise.
What distinguishes a perfect salesperson?
Unfortunately, theory and practice differ here. In complex day-to-day business, salespeople rarely have time to deal with customers in detail. Often it is even the complete opposite; with the mass of tasks they seem tense and annoyed when one approaches them with a question. Such reactions are certainly humane, but they can also deter customers.
Everyone probably knows the following situation: You are interested in a certain product, but you are not familiar with it at all. Admitting this ignorance in front of an expert is not easy for everyone. Maybe you are even a littles ashamed… when you are then tiredly smiled at or even unpleasantly rejected, the sales decision has been made – against the product.
What are the differences with a configurator?
A configurator is fundamentally different. In order for it to function properly, it must be equipped with all the information about the product. Colors, shapes, possible combinations, rules and much more. He knows the product 100% and shows the customer what is possible. Online configurators are available 24 hours a day, 7 days a week so that customers can familiarize themselves with the product from the comfort of their own home. You can try, delete and restart. As often as you like. In this way, customers dealwith the product in detail and develop a highlevel of understanding for it.
Life in Symbiosis?
Configurators certainly do not replace real salesperson, because they cannot provide direct contact. But the important features you can at least take over from you. Ultimately, it is also not a question of whether one or the other works better, but how to achieve the best result for the customer together.
In this content, the salesperson could use a configurator, for example on the tablet, to illustrate this during a customer meeting. By the additional binding to the own Webshop one offers the possibility to its customers of acquiring the desired product also on-line. This means that the customer is not bound to fixed store opening hours and the seller can also increase his sales. And in the end, this not only pleases the customer, but also the salesman.