The italian clothin company Lanieri has been working for quite some time on the development of a 3D configurator for the personalization of clothing articles. Model makers, fabric experts, graphic designers, designers and engineers: at Lanieri, all these groups work together to make online experiences even more intelligent and realistic with a 3D configurator.

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The three-dimensional technology allows each user to individually design selected garments in real time from any end device. The configurator allows the user to choose from a wide range of personalisation options. On this basis, users can playfully design their selected garment according to their own ideas.

From the type of jacket, button types, the colour of the buttonhole to the number of pleats on the trousers. Users can design a unique italian garment, which can be created as a unique specimen from millions of different combinations. Fitting a custom garment has never been so easy, fun and fast.

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Lanieri`s 3D configurator caused a sensation in the fashion industry in Italy. Such offers illustrate a digital trend or probably even a revolution from traditional shopping to a virtual and exclusive design experience. The innovative, cloud-based tool was developed by a young team of engineers completely in Biella (Northern Italy) ans implemented in the online shop. Experienced model makers and tissue experts have been working for several months to create a user-friendly and risk-free shopping experience.

Lanieri`s 3D configurator will make italian tailoring accessible to men all over the world.