Today`s fast-paced digital world has created new consumer expectations for a fast, easy and personalized shopping experience. Many customers are disappointed after unpacking their order and had different expectations of the product before buying.
Does that sound familiar to them? The good news is that there is an effective solution: 3D configurators.
Product configurators are an excellent tool for companies that sell customizable products. Why? Because they allow customers to see a very detailed visual representation of their product as you customize it.
Not only do customers know exactly what their product looks like and how it works upon arrival, they also get an accurate price quote that makes it easier for them to deliver a great experience and close more sales.
The flexibility amd adaptability that product configurators offer can benefit a variety of industries. Below are four industries where product configurators can help to positively impact customer ordering behavior, increase efficiency and increase sales opportunities.
Clothing & matching accessories.
The clothes and accessories we wear express our unique model style and our personality and help us to feel more self-confident.
The following video illustrates a Garment clothing configurator:
That`s why we want to know what options we have before we decide to make a purchase – especially an online purchase.
Product configurators give apparel companies the ability to meet these customer needs and make additional recommendations in order to realize additional sales if necessary.
Garment`s Configurator is an excellent example of a product configurator that is easy to use with little effort.
The available colors are all displayed in a small thumbnail view and buyers can click on any color to get a high-quality visual representation.
When it comes to making very far-reaching adjustments, Nike is a very good example.
Nike offers its customers the opportunity to design individual sneakers using a product configurator.
Similar to Garment, customers can create simple color and style collections for each item. But the “Nike By You” option allows people to create individual color combinations and even embroider their sports shoes with embroidery.
Construction.
Construction equipment manufacturers know that their customers expect the complex and expensive equipment to work 100% on arrival. So if the equipment doesn`t meet expectations, customers are faced with a lot of inconvenience.
With so many configuration options and accessories, 3D and virtual reality product configurators are a good choice for construction equipment manufacturers. In this way, you can leave your traditional printed catalogues behind to create a visual and interactive experience that will delight your customers and facilitate the work of your sales force.
The following video illustrates a CAT construction machine configurator:
Strenght & fitness equipment.
For fitness centres, the best possible utilisation of the available space with a large number of different fitness machines is f decisive importance. As a result, entrepreneurs are challenged to find equipment that meets their customers` expectations and fits well into their facilities.
A number of companies such as DYNAMIC fitness, a manufacturer of strenght and fitness equipment, recognised this problem and have been offering a product configurator for several years to improve the ordering and buying experience for their large number of different retailers.
“Our mission is to provide the highest quality products and services at competitive prices. To achieve this, our team was looking for an optimized quotation and ordering process that would allow our customers and dealers to interactively design and buy our products immediately, without having to wait days or weeks for design, manufacturing and delivery,” said the company`s CEO.
With the 3D product configurator, dealers and customers can select devices, drag and drop them into a custom-designed room, and then arrange all the devices in a dynamic visualizer that accurately reflects the dimensions of their space. This makes it easy to choose the right equipment and maximize space.
Automobiles.
When the customer searches for a new car with a conventional dealer, the latter is limited to the existing offer.
However, if the customer has a certain idea of what he is looking for, he may want to place an individual order – this will not be possible with a conventional dealer.
With a product configurator, a car dealership can offer its customers a fearless and alternative shopping experience. The following video illustrates a configurator for a Volkswagen Polo:
Because a product configurator provides real-time visual renderings, suggestions for all available options, and accurate pricing, customers can rely on their purchase and sales representatives to help seal the deal.
Is a product configurator a good and right solution for your business?
A product configurator offers companies an on-demand sales solution. By simplifying the purchasing process for the customer and creating current and accurate price quotations, a product configurator optimizes business processes and makes customers happy.
To find out if a product configurator is right for your industry, contact us. We will help you competently in a free consultation.
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