In the light of steadily increasing numbers of 3D configurators in internet we want to make a sector-specific analysis in the following article.
Essentially the question is: “In which sector make an investment in a web configurator sense”? On the following article the focus is on a web analysis because the configurators are normally embedded into the website.
To analyze the actual demand to sector-specific web configurators we make in a first step use of the keyword planer. We will enter the keywords: “web configurator” and “3D configurator” in the tool. On this basis we can search to additional sector-specific keywords. The following table shows the search volumes of other sector-specific keywords:
|Suchbegriff||Suchvolumen pro Monat||Konkurrenz|
|New car configurator||30||Low|
The results show, that the demand to customizable products on the internet is very high. The most searched customizable products are furniture, jewelry, eyeglasses or bikes.
Some sector-specific keywords have a low competition. Another keywords like “bike configurator” are characterized by a higher competition.
Preliminary Conclusions: Overall there is a big demand to sector-specific keywords.
Moreover, we find a lot of more sector-specific keywords in connection with rims, furniture, jewelry, bike or eyeglasses.
Overall, the competition is low. But there are also keywords with middle or high competition for example in connection with bikes or glasses.
For better understanding the competitive pressure we will analyze the following 3 sector-specific keywords.
Trend analysis by Google Trends
In a first step we will analyze the stability of demand by Google Trends:
The demand to the keyword: “car configurator” has increased in the last years. Seasonal fluctuations cannot be observed.
Also, the demand to the keyword: “bike configurator” has increased in the last years. But here we can observe seasonal fluctuations. Customer search the keywords more in springtime and summer.
The search volume for the keyword “furniture configurator” was in the last years high and stable.
Preliminary conclusions: the demand for sector-specific keywords was high and stable in the last years.
In the following sector we will analyze the competition with the tool: “Domain Value” of xovi.
The first rank by google have actually the domain porsche.com:
The visibility of the domain porsche.com is very high at the moment. Manufacturer must invest €212.419,72 per month to reach the same visibility.
On the second rank users can find the domain toyota.de.
Also, toyota.de is a domain with a high visibility. Provider must invest €140.000 per month to reach the same visibility.
The following image shows the third rank regarding the keyword: “bike configurator“:
The visibility of the domain ktm.com is also very high.
The following image shows the fourth rank regarding the keyword: “bike configurator“:
The visibility of this site is average.
The following pictures show the third and eight rank regarding the keyword “custom eyeglasses“:
The visibility of this site is very high.
The visibility of this site is very low.
Preliminary Conclusion: the competition to get good positions in keywords with regard to cars or bikes is very hard. But another keyword regarding eyeglasses are less competitive.
Final Conclusion: the demand of customer for customizing products like cars, bikes or eyeglasses is high.
The most websites regarding configurators have actually a very high visibility. But some keywords for example with regard to eyeglasses is less competitive.
The actual constellation enables the planning and implementing of campaigns with a positive return on invest. In place of meeting this objective, planners must choose and optimize keywords with high search volumes and less competition.
Against this backdrop the following article is only a rough overview. To plan and implement effective campaigns it requires a more deep sector-specific analysis.
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