At the core is the question “In which sector make an investment in a web configurator sense”? On the following article is the focus on a web analysis because the configurators are normally embedded into the website.
To analyze the actual demand to sector-specific web configurators we make in a first step use of the keyword planer. We will enter the keywords “web configurator” and “3D configurator” in the tool. On this basis we can search to additional sector-specific keywords. The following table shows the search volumes of other sector-specific keywords:
|Suchbegriff||Suchvolumen pro Monat||Konkurrenz|
|New car configurator||30||Low|
Some sector-specific keywords have a low competition. Another keywords like “bike configurator” are characterized by a higher competition.
Preliminary Conclusions: Overall there is a big demand to sector-specific keywords.
Alongside we find a lot of more sector-specific keywords in connection with rims, furnitures, jewelry, bike or eyeglasses.
Overall, the competition is low. But there are also keywords with middle or high competition for example in connection with bikes or glasses.
The demand to the keyword “car configurator” has increased in the last years. Seasonal fluctuations can`t be observed.
Also the demand to the keyword “bike configurator” has increased in the last years. But here we can observe seasonal fluctuations. Customer search the keywords more in springtime and summer.
The seach volume to the keyword “furniture configurator” was in the last years high and stable.
Preliminary conclusions: the demand to sector-specific keywords was high and stable in the last years.
The first place by google have actually the domain porsche.com:
On the second place user can find the domain toyota.de.
Also toyota.de is a domain with a high visibility. Provider must invest 140.000 € in month to reach the same visibility.
The visibility of the domain ktm.com is also very high.
The visibility of this site is middle.
The visibility of this site is very high.
The visibility of this site is very low.
Preliminary Conclusion: the competition to get good positions in keywords with regard to cars or bikes is very hard. But another keyword with regard to eyeglasses are less competitive.
Final Conclusion: the demand of customer to customizable products like cars, bikes or eyeglasses is high.
The most websites with regard to configurators have actually a very high visibility. But some keywords for example with regard to eyeglasses is less competitive.
The actual constellation enables the planning and implementing of campaigns with a positive return on invest. In order to meet this objective, planners must choose and optimize keywords with high search volumes and less competition.
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