Your recent work for the Meister jewelry company – is it important for them to have an online 3D configurator?
The jewelry sector is a very traditional field. Meister gains a technological edge in the presentation of their products over their competitors. The customer can create his or her individual ring configuration and gets a near photo-realistic preview presentation – either at home, or at a retailer where the customer can be provided with additional counseling. This preview of the final product helps customers to decide on a configuration and reassures them in having made the right decision for them.
Meister has an extensive assortment or rings and possible configurations. The 3D configurator allows customers to quickly try out different combinations, preview them in different positions and also instantly see the influence each element has on the price.
From a more practical point of view, the 3D configurator has a lot of advantages over the traditional photos. The main advantage is the unmatched flexibility. New materials and cuts can easily be added for all rings.
We developed different tools in order to offer Meister all advantages real-time rendering has to offer. While we still render photo-realistic images for Meister, all the smaller ring preview images are screenshots from the 3D configurator. This process has been automated in order to create thousands of images in a very short amount of time.
Although we are all very happy with the final result, in theory we could change the look of all products including the preview images almost instantly.