The presentation of the development of so called “tactile feedback” by disney developers on the ACM symposium User Interface Software and technology arrange for amazingly looks like a 3D configurator in real time.
On a flat surface user can palpate objects and textures. This is made by a artificial alteration of friction between fingers and touchscreen.
In fact, it is a manipulation of our brain. In this way companies can in the future present products and services more realistic.