Many companies embedded in the last months more and more 3D content like 3D configurators into Onlineshops to enhance the user experience.
In practice user can find a lot of examples like the 3D configurator of prada:
A another example is the virtual fitting by a webcam of Campe & Ohlff:
User can find a lot of examples more.
Very trendy are complete virtual worlds in 3D like the solution of virtual eShopping:
Users can in a virtual shopping mall look for suitable clothes. The selected clothes can be presented in a 360 degree view.
After a click on the selected product the user see the usual LandingPage in the eStore with the standard-details for price, quantity or shopping cart.
The graphic of the virtual eShopping mall is on a high level and enhance the experience of the user.