Many companies embedded in the last months more and more 3D content like 3D configurators into Onlineshops to enhance the user experience.

In practice user can find a lot of examples like the 3D configurator of prada:

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A another example is the virtual fitting by a webcam of Campe & Ohlff:

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User can find a lot of examples more.

Very trendy are complete virtual worlds in 3D like the solution of virtual eShopping:

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Users can in a virtual shopping mall look for suitable clothes. The selected clothes can be presented in a 360 degree view.

After a click on the selected product the user see the usual LandingPage in the eStore with the standard-details for price, quantity or shopping cart.

The graphic of the virtual eShopping mall is on a high level and enhance the experience of the user.