Interactive 3D visualizations (like 3D configurators) are characterized by the fact that they represent complex designs, operations, functions and mechanisms in such a way that they can also be easily understoodby laypersons. This outstanding feature, in turn, brings a massive advantage to the individual business units. In order to ensure a high level of coordination, a company must provide considerable human resources from production to sales to service. With the help of visualizations, these processes can be significantly simplified.
Imaging going to a store to buy a cell phone. In a traditional way you let the sales representative know what their preferences are for the purchase and he will filter out the models for you. Ideally, the sales representative will then describe all the essential features of each phone in detail and also explaibn the differences between the devices in more detail. This approach is in no way a clear method and it is not uncommon to feel misled. A lot of information cannot be processed so quickly, the result is confusion and you cannot remember exactly what the salesperson communicated to you about the predecessor model. They cannot simply return to the previous model and try to clarify their doubts with the salesperson. At a certain level, it becomes exhausting and frustrating for you, so it is not easy for you to make a decision. After all, you will not buy a model because you are not completely convinced.
How would it be if you saw three-dimensional interactive pictures of the available models instead of a representative? For example, you go to the store, simply enter your basic needs into a digital interface and you get a list of all models that match your criteria. You can then select each model and experience its properties for yourself. You can check processing speed, camera, video and voice call quality, battery life, storage capacity, security features, speakers, headphones, USB ports and more. You can quickly switch between different models and compare products very easily. Without the help of an intermediary, you can make an informed decision and make a compelling purchase. From a business point of view, this reduces the amount of work and personnel required, as fewer resources are required for customer care. In addition, 3D product catalogs can be used to inform customers about possible hazards of the device. If the 3D catalog also provides information about the necessary steps in hazardous situations, the support effort in the service center of a business unit can be reduced.
From the idea to the design, manufacture, service and disposal of the end product, the product goes through various phases, which in their entirety are referred to as the product life cycle. Each of these phases requires considerable coordination, and even if only a tiny element is stalled, the final product loses its benefits. This is why visualizations help right from the start. The product ideal must be clearly communicated to the employees so that they can pursue the same vision and objectives. Potential investors and stakeholders will also want to know what you intend to do with the project. Normally it would take a lot of effort and time to break the project down into individual milestones so that everyone can understand it. But through visualizations, you can conveniently reduce any physical strain, as you can easily show what your end product will look like and how you plan to secure the market.
During the entire design and manufacturing phase of a product, the number of people involved is enormous and it is not easy to coordinate all processes smoothly. The challenge is that designers, manufacturers and suppliers must not come from a single location. They may spread around the globe because there may be several external designers or suppliers to complete their product. A company needs to ensure that they all work together harmoniously to improve the product. It`s absolutely impossible to recruit people anywhere in the world to monitor every single design or manufacturing process. Here visualizations can easily communicate the desired design for each phase and how it fits into the final product, so that each employee knows exactly how much they are doing. It could also help them to make creative improvisations that could improve the quality of the final product. The personnel involved in the operation of complex machines and equipment can also be well informed about the mechanism of each individual machine, thus reducing potential risks of injury and other damage and ensuring on-time execution. In addition, things will become simpler for the marketing department and they will know more quickly what the unique characteristics of each product are.
The great Albert Einstein once said: “if you can`t simply explain something, you don`t understand it well enough.” This sentence sums up the advantages of visualizations. Every complex information, every design and every operation becomes understandable and therefore visualization is also the tool of the future.
Thank you very much for reading.
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