Many Onlineshops have recognized the trend long before. User can after the upload of a picture try different eyeglasses and order by a configurator.

We want in this following article analyze the potential of eyeglasses configurators in web.

We will in a first step evaluate the demand for configurators by the keyword planer from google and subsequently we will analyze the most important competitors in web.

To conclude, we will evaluate finally the potentials of configurators in web.

Analyze by the keyword planer.

The following table contains important keywords with regard to a eyeglasses configurator:

Keyword Search Volume Competition CPC
custom sunglasses 9.900 High 4,42
personalised sunglasses 2.900 High 3,46
design your own sunglasses 590 High 1,5
custom glasses 1.600 High 2,59
custom eyeglasses 1.000 High 3,38
build your own sunglasses 140 High 2,09
custom eyeglass frames 320 High 2,66
custom made glasses 480 High 2,26
custom sunglass lenses 260 High 2,65
monogrammed sunglasses 140 High 1,3
personalized plastic sunglasses 30 High 1,86
Virtual eyeglasses 1.000 High 0,77
glasses online try on 1.300 Middle 2,42
virtual glasses try on 1.900 Middle 1,35
try on glasses app 1.300 Middle 0,85
home try on glasses 720 High 4,12
try on sunglasses online 480 Middle 0,66
virtual eyewear 170 High 0,26
try glasses 480 Niedrig 1,03

With little effort user can find a lot of different interesting keywords.

Analyze the trend by Google.

Virtual glasses try on

Trendanalyse Brillenkonfigurator

To the keyword “virtual glasses try on” exist a stable and high demand.

Trendanalyse Brille online anprobieren

Compared to the keyword “virtual glasses try on” is the search volume of the keyword “custom eyeglasses” since the year 2012 high. The following image visualize the demand to the keyword “custom made glasses”.

Trendanalyse Brille online testen

Conclusion: User can find a lot of different interesting keywords with high search volumes.

In the following step we will analyze the most important competitors by the tool “domainvalue” of Xovi:

The website have a middle web visibility and could surpass highly probable by own efforts in SEO.

The website have an middle to high visibility.

Konkurrenzanalyse Brille virtuell anprobieren

This website have an low visibility.

Konkurrenzanalyse virtuelle brillenanprobe

The website ray-ban.com have a very high visibility. User must invest approx. 200.000 € in month to get the same visibility.

Conclusion: By enter of many keywords get competitors with low visibility good positions in the search results.

In total in the SERPS the user can find a lot of different website with high, middle and low visibilty.

Evaluation: To eyeglasses configurators consists a strong competition among different suppliers.

However user can find domains with low or middle vissibility on the top positions.

User can by a inteligent selection of longtail-keywords exploit potentials.

There is a good chance to get high position in the SERPs by different keywords.

Configurators to try virtual eyeglasses provide for new entrants good chances to achieve entry to the market. However the onlinemarketing strategy must be well throught-out and implemented.

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