We will in a first step evaluate the demand for configurators by the keyword planer from google and subsequently we will analyze the most important competitors in web.
Analyze by the keyword planer.
|design your own sunglasses||590||High||1,5|
|build your own sunglasses||140||High||2,09|
|custom eyeglass frames||320||High||2,66|
|custom made glasses||480||High||2,26|
|custom sunglass lenses||260||High||2,65|
|personalized plastic sunglasses||30||High||1,86|
|glasses online try on||1.300||Middle||2,42|
|virtual glasses try on||1.900||Middle||1,35|
|try on glasses app||1.300||Middle||0,85|
|home try on glasses||720||High||4,12|
|try on sunglasses online||480||Middle||0,66|
To the keyword “virtual glasses try on” exist a stable and high demand.
Compared to the keyword “virtual glasses try on” is the search volume of the keyword “custom eyeglasses” since the year 2012 high. The following image visualize the demand to the keyword “custom made glasses”.
Conclusion: User can find a lot of different interesting keywords with high search volumes.
The website have an middle to high visibility.
The website ray-ban.com have a very high visibility. User must invest approx. 200.000 € in month to get the same visibility.
Conclusion: By enter of many keywords get competitors with low visibility good positions in the search results.
In total in the SERPS the user can find a lot of different website with high, middle and low visibilty.
However user can find domains with low or middle vissibility on the top positions.
There is a good chance to get high position in the SERPs by different keywords.
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