More and more customer desire customizable products. This is escpecially true for bikes.

The demand for bike configurators is constant and high. This fact visualize the following figure:

Users search the keyword “bike configurator” especially in spring- and summertime.

The search volume for the keyword “bike configurator” is 1.900 queries/month at the moment. In the last time a strong increase in the search queries can be observed.

We will analyze and evaluate in the following article the competitive pressure between different suppliers of bike configurators.

The competition between the different suppliers is high. This shows the keyword planer of Google.

To get detailed insights about this topic we will analyze in a first step the websites with the actual top 3 positions in the SERPs.

On the first place is actually the domain

The website has actually a very high visibility in internet. In Google Adwords must advertiser invest approx. 100.000 € in month to reach the same number of potential user.

On the 2. place is actually the domain

The site has actually a visibilty of 0.

At last we analyze the domain on the third place. It is the domain

The domain has actually a visibility of 15,75. This is a high value. Advertiser must invest in Google Adwords approx. 18.000 € in Google Adwords to reach the same number of potential new user.

Conclusion: 1.900 persons in a month search the keyword “bike configurator”. The results in google trends shows a constant and high demand.

The competetive pressure is very high.

Several websites have a high visibility in internet. But not all.

A lot of users search customizable bikes. Moreover the opportunities to get high positions are very promising.

Against this background, investments in the development of a bike configurator at that time make sense. But companies don`t have wait too long because the competetive pressure will be stronger in the future.

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