One of the most frequently asked questions in the VR world is: How can we get people to return to their headsets? The industry`s answer so far has been to bring content to headsets through app stores. WebVR opens the door to a much more scalable approach and this is to bring headsets to content. We should focus on getting the content where the audience is, namely Facebook, LinkedIn, WordPress, Reddit, Twitter or Google… all those online publishing platforms that have a much wider reach than the brand new VR app stores. The distribution of music, images and videos has increased significantly, as has VR content.
VR is very fragmented at the moment, there is a new VR headset that comes to market pretty much every week, with its own ecosystem. WebVR does a lot of work to make cross-platform compatibility possible. In other words, it`s pretty easy to make a WebVR experience compatible with all headsets.
In 2018 nobody wants to download anything anymore. They want content that`s just a click away. WebVR is the only way to allow VR to be one click away.
Of course, WebVR doesn`t mean that we won`t need appstores anymore. Games and movies offer a better experience when downloaded and many people looking for the content will go to the app stores to find them. The great thing is that WebVR is fully compatible with native applications to embed WebVR content so they can also benefit frm distribution in stores and use the Web as a scalable infrastructure.