360-degree photography (for example for 3D configurators), also known as virtual reality (VR) photography, has had a huge impact on the digital landscape in recent years and was one of the biggest innovations of 2016. It also influenced the way we create and consume media content.
Numerous new products have been manufactured to meet this new demand. 360-degree cameras, camera equipment, VR viewers and headsets, and other products and services are groundbreaking beneficiaries of this new advance in local technology.
In addition to product manufacturers, various websites and Internet platforms are finding their own ways to advance 360-degree photography, and many institutions are making bold new attempts at applying VR techniques.
These media created in this way are profoundly more interactive than two-dimensional images, and the potential for 360-degree images and videos is huge as they can now be created very easily. Many bloggers and content writers today can easily embed this new kind of content into their web content.
Companies that invest a lot in VR.
Many of these companies strive to make access to 360-degree content as easy as text and image-based content. Although these contents are still considered as quite new and modern, these VR media contents will have established themselves sooner than later as a firm component of the Web.
We are pleased that the interaction with 360 degree media will be possible for anyone who has a basic understanding of the functions of using a web browser – which is basically everyone these days. The smooth transition to mobile devices such as smartphones is another interesting element of movement. Products like Google Cardboard have been developed to facilitate the experience of VR.
In this blog post, we have compiled a list of the most important websites where 360-degree photography is used in one way or another. In addition, we will also provide you with information on how you started to work with the new technologies.
Facebook 360.
It seems obvious to look first at the interaction between Facebook and VR, as Zuckerberg’s social media platform seems to be well on its way to winning the award as the most-used platform on the Internet. Facebook has worked to develop a relatively simple, elegant approach to the implementation of 360-degree photos and videos.
Facebook’s 360-degree media features are specifically compatible with iOS, Android, Google Street View and more. Facebook also bought Oculus, an emerging VR startup, for more than $2 billion, which has greatly increased the legitimacy of the technology and the extent of its importance on the web. This purchase has encouraged many companies to make more investments in VR.
Facebook has also launched an initiative to support and encourage its users to create original content and share their own photos and videos rather than posts from viral sites and websites. The ability to publish 360-degree images on your timeline is an attempt to convince users to create and share their own posts. At the moment, a 360-degree photo cannot be taken directly from Facebook. However, it is very easy and convenient to upload panoramas from your mobile device or to do so with your DSLR and/or 360 degree camera using a third-party program.
Flickr VR.
Flickr, the popular website that acts as a hosting platform for images and videos, has developed a special app that highlights the 360 degree shots that are uploaded to its database. Although not as big as Facebook, Flickr is not an industry miniature, and since it belongs to Yahoo, they have also found a way to prioritize and promote the continued growth of 360-degree photography through their Flickr VR app.
FlickrVR is easy to browse and offers a wealth of images and videos that users can enjoy. By using the Samsung Gear VR viewer, which is fully compatible with FlickrVR, you can immerse yourself in the environments captured in these images and videos. Alternatively, if you don’t have this equipment, you can click and drag in the image to take a close look. This app and several smaller communities in the forums on Flickr are dedicated to providing a dynamic spectrum of panoramas.
Kuula.co.
Similar to Flickr, Kuula.co is a comprehensive collection of creative 360-degree images. This platform encourages users to share their work, give each other feedback and contribute to an impressive gallery of curated images. Kuula.co is often marketed as a platform for artists and photographers to share their work, and is usually a much more community-friendly and smaller company than Flickr. It attracts a slightly less established clientele.
At the time of its inception, Kuula was definitely the first legitimate website with the goal of creating a platform that would provide a home for the wide range of submissions of 360-degree photos and videos generated by the growing interest in VR.
Three Sixty.
Three Sixty is a user-friendly viewer site that simply involves dragging and dropping your VR photos onto your site to explore and share them in their own style and dimension. If you own a 360-degree camera or have the right technology or apps to turn your DSLR or smartphone into an effective VR capture device, this is a popular platform.
Theta 360 Gallery.
The Ricoh Theta is one of the most popular 360-degree cameras on the market. If you own one of these 360-degree cameras, this is a great community gallery to which you should definitely belong. This is a unique site because it brings together the experiences of the users of a particular product. It is particularly popular with Ricoh Theta users and enthusiasts.
Google Photos.
If you want to view your images in 360 degrees, Google Photos is compatible with programs like Google Cardboard and services like Daydream’s offerings that allow you to explore the VR shots you take or the videos you record. Google Photos acts as the perfect storage space for your panoramas and other 360-degree content and is compatible with the Daydream app if you want to take your VR experience to the next level.
Google Photos is a good choice if you plan to view your spherical 360-degree images, panoramas or VR photos that are equipped with sounds and extra depth. Ideal VR photos can be taken with a cardboard camera.
2VR.in
There are not many spherical image hosting sites that make sharing, uploading and viewing as easy and straightforward as 2VR.in. 2VR.in is praised for its simplicity and compatibility and works harmoniously in web browsers on desktop, iOS and Android.
The service is impressive and effective. In addition, it is never necessary to download specific software, plug-ins or extensions.
WordPress.
WordPress has recently decided to add a VR plugin to its repository, which seems necessary given the developments so far, if you want to remain the most used CMS in the world.
WordPress is one of the largest platforms on the Internet for professional and independent sites, and the fact that a simple plugin has been developed that allows bloggers, small businesses and users to easily interact with VR will certainly have a positive impact on the further development of WebVR.
Conclusions.
360-degree photography has arrived and will become even more widespread in the future through further progress. Not only popular digital organizations such as Apple, Facebook, WordPress and Google are taking courageous steps in their efforts to properly prioritize the presence of 360-degree photo and video content in their repertoire, but whole communities to create and share 360-degree images are forming and becoming more and more popular. Several lively collections of 360-degree images, panoramas and VR material are already available.
The progress in VR photography in recent months and years has been impressive. Two movements will soon be combined, as 360-degree videos will soon merge with the live streaming trend to create live content that can be fully explored. 360-degree content is currently a great success, and milestones are being set time and again, so that the history of VR photography is being rewritten time and time again through innovations that not so long ago were considered impossible by many users of digital technology.
The rapid rise of VR photography began as smartphone madness and has evolved into a thriving industry, with products that support the creation of VR content through additions to standard DSLRs, 360-degree cameras, apps and desktop software. Memory sites, viewers and communities are being expanded every day to support the continuance of VR photography and filmmaking, and the industry around the concept of VR is certainly on its way up and not down.
It may seem strange to consider it now, but it may not be long before people look back on standardized, stagnant, two-dimensional content that is a thing of the past. The number of strange and practical applications, both professional and personal, of VR technology will surely grow with each new evolution and application of technology to new aspects of digital life and culture.
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