If you are looking for a complex or abstract concept and are not sure which explanatory video style to choose, this blog post will help you. Today we will introduce you to 5 main reasons why you should use Motion Graphics video to improve your video marketing strategy (As an alternative to a 3D configurator). You will also learn about the amazing features and benefits of this popular style. You will see that Motion Graphics content is not only visually very high, but also very effective from a marketing point of view. Read on to find out why this is one of the best techniques for synthesizing ideas and conveying any kind of concept in a catchy and engaging way.

Understanding the basics.

I’m sure you know that video content can definitely improve the results of your marketing strategy. In particular, animated marketing videos are a very useful tool to communicate your business idea in just a few seconds while addressing your audience and guiding them to take the next step in sales funnel.

In marketing, various forms of explanatory videos have been around for some time, and among the various alternatives Motion Graphics is one of the most popular techniques. Watch this video for a quick overview of the most popular marketing video styles. We’ll then look more closely at the motion graphics technique.

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For many years, the technique of graphic design has been an important resource for explaining things visually, regardless of whether they are simple or complex ideas. This technique has been used for years, but in today’s world it has been optimized with some other modern techniques, such as video animation, to improve its results. This is the moment when Motion Graphics comes into play.

Put simply, Motion Graphics is graphic design in motion. This kind of marketing video is perfect for explaining a complex or abstract idea in a very simple, fast and convincing way. Take a look at the following example:

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Reasons why Motion Graphics videos should be used.

Motion Graphics helps them to visualize any kind of business idea in an easily understandable way and is therefore particularly suitable for complex content. But we also have some other strong arguments why you should choose this marketing video style and consider it part of your video content strategy:

  1. Motion Graphics is known to be one of the most sophisticated and elegant styles of marketing video.
  2. It’s also one of the most formal styles in the marketing world.
  3. It brings out the best in visual designs and animations and can be used with an educational purpose without losing its appeal.
  4. It is one of the best styles to communicate numbers, statistics and specific facts that are more difficult to customize when using a different style. This is due to its amazing synthesizing power.
  5. With Motion Graphics, you can turn the most boring information into the most appealing and enticing content.

Is that all? Of course not. In the next sections, we’ll share with you some additional arguments as to why this style is often used by marketing professionals.

The benefits of Motion Graphics.

Now you have a clear idea of the main features of this style. But now let’s discuss some of the key benefits.

High visual performance.

Marketers typically use images to communicate their messages and ideas. Remember that we are all visual learners, which means we understand concepts, record and store ideas using drawings, diagrams, charts and various designs (visual content is very tempting, attractive and also memorable). In this sense, imagine how effective video content can be when we mix it with graphics in motion. Motion Graphics fits perfectly into this context, and since we are all visual teachers, it helps them to reach their target audience with compelling, interesting and impressive content.

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Breathtaking designs and animations.

Motion Graphics is not only about designs, but also about designs in motion. This means that Motion Graphics uses animation techniques to bring designs to life. With this type of video, you can output any kind of idea through the use of graphic elements in motion. This is a great help to get your message across in just a few seconds, while making it understandable and memorable at the same time.

On the way to the perfect mix.

This is a big advantage that Motion Graphics style offers: It can be combined with other explanatory video styles so that you can maximize the benefits of both styles. What do we mean by that? Well, remember that motion graphics can lack the human/emotional touch that other styles have. But if you need to add that special touch to your video, you can add some cute characters that trigger strong emotions in your audience or even a story behind all those characters and statistics to make your story even more catchy. You have several options when it comes to mixing styles, but we’ll go over that later.

Different applications of motion graphics technology.

So you still doubt if this is the right animated marketing video style to communicate your business idea? We’ve put together some useful information to help you understand if this is the style you’re looking for.

  1. Present a serious and professional image: If you are selling a product or service that has a “professional” profile, Motion Graphics is one of the best alternatives you can use in video marketing.
  2. Give your video an elegant style: remember that Motion Graphics is one of the most formal explanatory video styles, so if you need to create an elegant and sophisticated image, choose this style.
  3. Convey abstract concepts or ideas without losing “charm”: Motion Graphics is perfect for passing on hard data such as numbers, statistics, facts and other information that is harder to process without using designs in motion.
  4. Synthesize concepts in an instructive and cool way: Just as a picture says more than a thousand words, pictures in motion can have an amazing power. By using motion graphics, you can synthesize any idea, educate your audience and do so in an attractive, interesting and memorable way.
  5. Communicate your business idea effectively, especially if you have a B2B or B2C company dealing with “hard data”: For example, if you are a software company, financial services company or IT solutions provider, Motion Graphics is a great tool to make your business idea come true in a very simple and compelling way, without losing track of it.

Merge Motion Graphics with other Explainer video styles.

It is not mandatory that your marketing video is “100% Motion Graphics”. Remember that one of the best benefits of this technique is its versatility, so you can mix it with other styles to maximize the benefits of both worlds. With this in mind, motion graphics can be combined with live action, character animation or whiteboard animation. Let’s discuss this in detail.

Motion graphics and live action.

You may have heard that live action can have some limitations. But when you mix this technique with motion graphics, the limits are only set by your imagination. With this combination, you can convey ideas and concepts that are not possible with live action. Watch this video developed for Stocks in Value:

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Motion graphics with character animations.

Remember that we said that motion graphics lack the special human or personal touch typical of other explanatory videos. If you need this warmer approach, consider adding some charming and funny characters to your video. This makes it more “emotional” than a regular motion graphics video. Take a look at the following example:

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Motion Graphics with whiteboard animation.

The Motion Graphics technique is part of every high-quality whiteboard video as it is used for the camera movements, the graphics, the hand animations and other elements. Most whiteboard videos are created digitally and Motion Graphics helps the elements look great. So keep in mind that any high-quality whiteboard video uses motion graphics animation. Just like this example:

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In today’s blog post we learned the basics of Motion Graphics and how it can help you improve your video marketing strategy. We’ve reviewed the key features and benefits of this particular style and now you know that whether you’re a B2B or B2C company, this style can make a big difference in your content strategy. We also shared some strong reasons why this is one of the most popular and widely used styles among marketers and how it can be combined with other techniques to maximize its effectiveness. I hope you have found this information useful.

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