Various online retailers for bathrooms have long recognized the trend. Customers can design bathrooms online with a 3D configurator according to their individual needs.

In this paper we would like to analyze the potential of bathroom configurators from the perspective of corresponding online providers. At its core is the question “Is it worth investing in a bathroom configurator at this time?“.1Explanations of the technical terms used in this article can be found by clicking on the following link

Since a bathroom configurator is integrated into the website via the homepage, the focus here is on an online analysis.

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In a first step, we will analyze the demand for bathroom configurators with Google’s Keyword Planner using various keywords. This is followed by a trend and competitor analysis of the most important competitors, in some cases in the form of a brief summary.

Finally, an overall assessment is made on the basis of the findings.

Analysis with the Keyword Planner.

The following table contains relevant keywords related to bathroom configurators according to the keyword planner of Google Ads:

Keyword Search Volume Competition CPC for high positions (in €)
Bathroom configurator 260 High 0,63
Design your bathroom 480 High 0,44
Create bathroom 260 Middle 0,43
Bathroom planner 8.100 Middle 0,29
3D bathroom planner 720 Middle 0,17
Plan bathroom 8.100 Middle 0,29
Bathroom planning 8.100 Middle 0,29
Bathroom design tool 4.400 Middle 0,26
Bathroom design software 1.000 High 0,66

It is possible to find with little effort a lot of interesting keywords with almost exclusively high competition. The CPCs2CPCs also refer to the top positions in Google Ads (cost per click in Google Ads) are extremely low, so that a positive RoI can be assumed with corresponding investments in Google Ads.

Trend analysis with Google Trends.

Design your bathroom.

Trendanalyse Brillenkonfigurator

The keyword “bathroom configurator” has been in high demand since 16.06.2020.

Trendanalyse Brille online anprobieren

The keyword “Bathroom planner” has shown a stable and high demand for several years. We get similar results after entering the keyword “Bathroom design tool” into the tool:

Trendanalyse Brille online testen

Conclusion: There are numerous interesting keywords with high and for years stable demand. In addition, the costs per click are extremely low with Google Ads, so that a positive ROI can be assumed for corresponding campaigns.

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Competition analysis:

In the following we will take a closer look at the competitive situation. In order to get a more accurate picture, we will analyse the websites in places 1 to 10 in a keyword analysis.

On the first place when entering the keyword “bathroom configurator” you will find the website americanstandard-us.com:

Konkurrenzanalyse Brillenkonfigurator

The website currently has a mediocre visibility.

In fifth place when entering the search term “Design your bathroom” you will find the domain diy.com:

Konkurrenzanalyse Brille online testen

The domain has good visibility. With 27.526 keywords the website is in the top 100 of Google.

Now we analyse the seventh place in the keyword “3D bathroom planner” a little closer.

Konkurrenzanalyse Brille virtuell anprobieren

The domain heritagebathrooms.com currently also has rather weak visibility. Now let’s take a closer look at the second place for the keyword “Bathroom planning”:

Konkurrenzanalyse virtuelle brillenanprobe

roomsketcher.com is a website that has a rather average visibility.

Finally, we consider the ninth place for the keyword “Bathroom design software”. This ranking is currently occupied by victoriana.com:

Konkurrenzanalyse Brille online anprobieren

victoriana.com is a domain with very low visibility.

Conclusion: For the most part, the relevant keywords include websites with varying degrees of visibility.

Overall assessment: There is a high and stable overall demand for bathroom configurators on the Internet. This is already being served by some providers with varying degrees of visibility.

Due to the relatively low click costs, investments should be made in Google Ads.

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