Various online retailers for beds have long since recognized the trend. Customers can design beds online with a 3D configurator according to their personal preferences, e.g. as a birthday present.

In this paper we would like to analyse the potential of bed configurators from the perspective of corresponding online providers. At its core is the question Is it worth investing in a bed configurator at the present time?1Explanations of the technical terms used in this article can be found by clicking on the following link.

Since a bed configurator is integrated into the website via the homepage, the focus here is on online analysis.

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In a first step, we will analyse the demand for bed configurators with Google’s Keyword Planner using various keywords. This is followed by a trend and competitor analysis of the most important competitors, in some cases in the form of a brief summary.

Finally, an overall assessment is made on the basis of the findings.

Analysis with the Keyword Planner.

The following table contains relevant keywords related to bed configurators according to the keyword planner of Google Ads:

Keyword Search Volume Competition CPC for high positions (in €)
Bed planner 720 High 0,54
Design your bed 70 High 0,30
Bedroom planner 2.400 Low 0,32
Ikea planner bedroom 1.300 High 0,42
Bedroom configurator 90 High 0,54
Bedroom planner tool 30 High 0,33
Design your bedroom 590 High 0,33
Create your bedroom 30 Middle 0,31

It is possible to find with little effort a lot of interesting keywords with exclusively high competition. The CPCs2CPCs also refer to the top positions in Google Ads (cost per click in Google Ads) are relatively low, so that a positive RoI can be assumed with corresponding investments in Google Ads.

Trend analysis with Google Trends.

Bed planner.

Trendanalyse Brillenkonfigurator

There has been high demand for the keyword “bed planner” since 17.06.2020.

Trendanalyse Brille online anprobieren

The keyword “bedroom planner” has also shown stable and high demand for several years. We get similar results after entering the keyword “design your bedroom” into the tool:

Trendanalyse Brille online testen

Conclusion: There are numerous interesting keywords with high and for years stable demand. In addition, the costs per click are low with Google Ads, so that a positive ROI can be assumed for corresponding campaigns.

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Competition analysis:

In the following we will take a closer look at the competitive situation. In order to get a more accurate picture, we will analyse the websites in places 1 to 10 in a keyword analysis.

On the first place when entering the keyword “Bed planner” you will find the website gardeners.com

Konkurrenzanalyse Brillenkonfigurator

The website has a mediocre visibility.

In fifth place when entering the search term “design your bed” you will find the domain roomsketcher.com:

Konkurrenzanalyse Brille online testen

The domain has a rather mediocre visibility. With 1,603 keywords the website is in the top 100 of Google.

Now we analyze the seventh place in the keyword “Bedroom planner” a little closer.

Konkurrenzanalyse Brille virtuell anprobieren

The domain freshome.com currently also has a rather mediocre visibility. Now let’s take a closer look at the second place for the keyword “Bedroom configurator”:

Konkurrenzanalyse virtuelle brillenanprobe

wayfair.com is a website that has very good visibility.

Finally, we consider the ninth place for the keyword “design your bedroom”. This ranking is currently occupied by elledecor.com:

Konkurrenzanalyse Brille online anprobieren

elledecor.com is a domain with good visibility.

Conclusion: There are some domains with very high visibility like elledecor.com, but in addition to the relevant keywords there are also many domains with rather mediocre visibility in the Top 10 on Google.

Overall assessment: Overall, there is a high and stable demand for bed configurators on the Internet. At present, this is already being served by some providers with more or less high visibility.

There are many domains with low visibility at the top of search results, depending on the keyword entered.

It is highly probable that new websites will achieve good positions in the ranking for certain keywords such as “bed planner” or “design your bed”.

Due to the relatively low click costs, investments should also be made in Google Ads3We would like to point out that the CPCs listed in the table above refer to the top paid positions at the top of Google search results.

Bed configurators on the Internet therefore still offer enormous potential for market entrants.

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