Basically, a configurator acts as a consultant. This means he takes the position of a service employee and „answers“ all customer questions in advance without you having to do anything. These can be the future appearance of the vehicle in conjunction with additional functions such as seat heating, bend lighting etc., but also the modified reversing lights. Everything that was previously programmed in the tool can be selected. Configurators are not limited to the automotive industry. The furniture or toy industry also benefits from configurators. Bedroom cupboards, beds and even toys can be individually adapted using various selection options. The desire for individuality has also found its way to manufacturers.
In addition, a configurator is available to customers at any time: 24 hours a day, seven days a week. This not only increases your effectiveness, but also increases your sales. A the same time you save money. Similar to a consultation video, short consultation videos are built into the configurators at the points, which answer all customer questions without personal consultation. An employee can`t afford it.
Let`s take an example: A furniture manufacturer offers three options for the individual configuration of the new bedroom cabinet: once with sliding doors and once with classic folding door. Each of these options fundamentally changes the look of the new piece of furniture. As a customer, you do not know what changes the modification optically. The visualization via the configurator gives the customer an immediate view of his future cabinet according to his ideas. A consultation video at this point saves unnecessary questions and helps the customer without the assistance of an employee. At the same time you save time, because once a video has been recorded, it can be accessed by thousands of customers at any time. It is not necessary to hire additional consultants.
The ranking and reach of your homepage will also be positively influenced. Google not only analyzes websites by keywords and content, but also monitors the time users spend on the site. A configurator keeps the user on the homepage until he has finished the configuration. As a result, the lenght of stay and thus also the ranking on Google increase. You will be found faster and better by interested parties and thus gain a competitive advantage over your competitors.
Especially in the age of progressive digitalization, hardly any manufacturing company can do without a configurator. The multitude of competitors has made it difficult to stand out from the crowd. A configurator offers a unique selling point that is an advantage in the battle for customers. With a configurator you stay in trend.
This speaks in favour of a configurator:
- Growing number of customer requests for customization options.
- Saving of money due to missing labour costs.
- Saving of time.
- More Advice.
- Greater reach.
- Longer stay on the homepage.