From the perspective of user reality gets more and more boring – unless it is virtual or augmented. Virtual and Augmented Reality become more and more popular like a 3D configurator.
The new possibilities enable unique user experiences. This increases advertiser satisfaction and on this way in retaining the loyalty of existing clients and gaining new ones.
Augmented reality is especially trendy. By this technology visualizations can be insert into the reality. Some car manufacturer already provide solutions with them user can view route information on the windscreen.
The brand- and productexperience will in 2017 better transport by advertising. On this way the marketing of a lot of companies will be influenced by 3D visualizations.