This so-called „InCar Virtual Reality Experience“ mixes the virtual and real vehicle, so that not only the visual sense via VR glasses is part of the customer experience, but also the sense of smell and especially the sense of touch are included in order to further enhance the experience. The prospective customer can decide whether he wants to take over the operation himself or be supported by the sales staff. As with an online configurator, all vehicle configuration options are available. For example, the colour of the vehicle`s interior can be experienced in all variations or the single-coloured leather can be change his virtual position within fractions of a second, for example from the front seats to the rear seat or from inside to outside. In digital reality, for example, it can open doors, the boot and the glove compartment. In This way, the customer experiences his vehicle in all its facets and details even before delivery. Virtual technology will gradually follow for further series and markets.
Digitisation in distribution.
Mercedes-Benz Cars Sales Germany is consistently expanding the digitization of all channels – both in customer contact and in sales and services. Mercedes me, for example, enables customers to contact Mercedes-Benz anytime and anywhere – via app, website or directly in the car. All existing and future services and mobility offers relating to the vehicle are bundled on the online platform. More than 1.7 million customers in 37 stores already use personalized access. One of the new functions at Mercedes me is „Digital Anticipation“. Since 2017, buyers can track in real time how far their new car is in production. The service is currently available for the A, B, C, E and S-Class as well as CLA, CLS, GLA, GLC, GLE, GLS, SL and SLC models from the Sindelfingen, Rastatt, Kecskemet, Bremen, East London and Tuscaloosa plants.
Mercedes Benz is also increasingly using digital formats for vehicle sales: Customers in Germany have been able to buy their new cars in the Mercedes Benz Online Store since 2016. Since July 2017, the company has also been offering used cars with a star at the click of a mouse. The goal is to generate up to 25 percent if Mercedes Benz`s global passenger car sales through online sales by 2025.