Various online-based floor tile dealers have long recognized the trend: Customers can design floor tiles according to their individual requirements online with a 3D configurator.
In this paper we would like to analyze the potential of floor tile configurators from the perspective of corresponding online suppliers. The core question is: “Is it worth investing in a tile configurator at the present time?“.[mfn]Explanations of the technical terms used in this article can be found by clicking on the following link.[/mfn]
Since a floor tile configurator is integrated into the website via the homepage, the focus here is on an online analysis.
In a first step, we will analyze the demand for floor tile configurators with Google’s Keyword Planner using various keywords. This will be followed by a trend and competition analysis of the most important competitors.
Finally, an overall assessment is made on the basis of the findings.
Analysis with the Keyword Planner.
The following table contains relevant keywords related to floor tile configurators according to the keyword planner of Google Ads:
| Keyword | Search Volume | Competition | CPC for high positions (in €) |
|---|---|---|---|
| Garage tile design | 720 | High | 0,34 |
| Wood and tile flooring ideas | 50 | High | 0,60 |
| White bathroom tile designs | 210 | High | 0,26 |
| Wood floor tile designs | 1.000 | High | 0,21 |
| Design tiles | 8.100 | High | 0,24 |
| Bathroom tiles design | 49.500 | High | 0,18 |
| Floor tiles design | 40.500 | High | 0,11 |
| Kitchen tiles design | 40.500 | High | 0,19 |
| Wall tiles design | 27.100 | High | 0,08 |
| Floor tiles design for house | 3.600 | High | 0,15 |
| Shower tile designs | 8.100 | High | 0,48 |
| Tiles for bedroom | 12.100 | High | 0,21 |
| Tiles design for hall | 5.400 | Middle | 0,15 |
| Front wall tiles design | 3.600 | Middle | 0,16 |
| Bathroom wall tiles design | 4.400 | High | 0,16 |
With little effort you can find many interesting keywords with mostly high competition. The CPCs (costs per click for Google Ads) are also relatively low, as a result a positive RoI can be assumed with corresponding investments in Google Ads.
Trend analysis with Google Trends.
Wood floor tile designs.
For the keyword: “Wood floor tile designs” there has been a stable and high demand for several years.
The keyword: “Bathroom tiles design” has also been showing stable and high demand for several years. We get similar results after entering the keyword: “Wall tiles design” into the tool:
Conclusion: There are numerous interesting keywords with high and for years stable demand. In addition, the costs per click are relatively low with Google Ads, as a result a positive ROI can be assumed for corresponding campaigns.
Competition analysis:
In the following we will take a closer look at the competitive situation. In order to get a more precise picture, we will analyze the websites from rank 1 to 10 on the basis of different keywords.
In the first place when you enter the keyword: “Garage tile design” you will find the website modutile.com:
The website has an average visibility.
In fifth place when entering the search term: “White bathroom tile designs” you will find the domain elledecor.com:
The domain has a very good visibility. With 18.636 keywords the website is in the top 100 of Google.
Now we take a closer look at rank seven of the keyword: “Bathroom tiles design”.
The domain tileshop.com currently also has a very good visibility. Now we take a closer look at the second place of the keyword: “Kitchen tiles design”:
housebeautiful.com is a website that has very good visibility.
Finally, we consider the ninth place of the keyword: “Shower tile designs”. This ranking is currently occupied by decorsnob.com:
decorsnob.com is a domain with good visibility.
Conclusion: Among the relevant keywords, you will find websites with both weak, average and good visibility.
Overall assessment: There is a high and stable overall demand for tile configurators on the Internet. This demand is already being met by providers with varying degrees of visibility.
There is a high probability that keywords like “garage tile design” or “bathroom tiles design” will get good rankings in Google search results.
Thus, tile configurators still offer enormous potential for newcomers to the market today.
Due to the relatively low click costs, investments should also be made in Google Ads.
We are specialized in the planning and implementation of real-time 3D configurators.
Contact us and get free advice.