In recent years, new technologies (for example 3D configurators) have fundamentally changed the relationship between products, industry, sales and customers.

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In today’s information society, customers have become omniscient and universal. Generate your knowledge by studying forums, blogs, customer referrals and social networks. You buy when and where you want. Nevertheless, you are still strongly tied to conventional stores today, as most of them prefer to see their purchases and be advised by a salesman or expert.

In the year 2016 informed 69% of buyers themselves about the retail store via the Internet before visiting it.

This is just the beginning of a new development. After industrial mass production, mass customization is now entering its age.

Thanks to individualization and mass customization, customers discover completely new possibilities. Mass customization offers him access to products that were made for him personally. This enables the customer to find exactly the product that is tailored to his or her needs and tastes. He is no longer passive, he becomes a co-creator of his purchase and works directly with the manufacturer.

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The 3D configurator from Lolo Chatenay.

Lolo Chatenay, a 100% French brand, is an online boutique specialising in the sale of high-quality handbags and offering an innovative concept: a fully customizable bag that allows you to customize size, colour, leather finish, handle length and many other features.

Laurence Carry, the brand’s designer, says: “Lolo Chatenay no longer sees the handbag as a unique item, but as a combination of several detachable parts to offer the possibility of adapting the handbag’s appearance to the fashion trend, the mood of the moment or the style we want to emphasise”.

Lolo Chatenay was looking for a multi-channel solution that would allow the company to sell across all channels. Today, Lolo Chatenay sells its products not only through an online shop but also through traditional shops and showrooms.

Consumers can use a 3D configurator to buy a product whose complexity they can playfully understand and interact with.

Try the configurator. Click on the following link to do so.