The 3D configurator from Lolo Chatenay.
Lolo Chatenay, a 100% French brand, is an online boutique specialising in the sale of high-quality handbags and offering an innovative concept: a fully customizable bag that allows you to customize size, colour, leather finish, handle length and many other features.
Laurence Carry, the brand’s designer, says: “Lolo Chatenay no longer sees the handbag as a unique item, but as a combination of several detachable parts to offer the possibility of adapting the handbag’s appearance to the fashion trend, the mood of the moment or the style we want to emphasise”.
Lolo Chatenay was looking for a multi-channel solution that would allow the company to sell across all channels. Today, Lolo Chatenay sells its products not only through an online shop but also through traditional shops and showrooms.
Consumers can use a 3D configurator to buy a product whose complexity they can playfully understand and interact with.
Try the configurator. Click on the following link to do so.