The goldsmith`s work is one of the most creative trades of all. He not only receives jewellery for repair, engraving und reworking, but even creates it to customer specifications.
The goldsmith usually has a workshop and a shop. Some jewellery designers sell their jewellery exclusively via their own homepage.
What does a 3D configurator do?
With the help of a 3D configurator integrated into their own homepage, website visitors can design the desired piece or jewellery themselves and then view it as a 3D animation from all sides.
The goldsmith then uses it as a template for the jewellery to be produced.
The configurator works with software specially developed for this product area and contains databases in which a larger number of templates and technical data are stored. They are needed to design the jewellery.
The website visitor combines the design templates until he has designed his piece of jewellery.
What are the advantages of the 3D configurator?
The most important advantages of the configurator tool include:
Particularly
The website visitor who uses the tool can see in advance what his treasure will look like when he orders it from the provider. The jewellery designer, on the other hand, has an exact idea of what the customer wants. You save valuable time and avoid misunderstandings.
Emotional attachment to the product and the supplier.
The use of the configurator tool binds the visitor quickly and sustainably to the website provider. Self-designing is so much fun that he develops an emotional bond to „his“ product in advance. It is later transferred to the entire product range. To arouse immediate interest, it is recommended to integrate the configurator into the homepage and to start it immediately when itis opened. Experience shows that high-resolution 3D animations are not only more interesting, but are also remembered for longer.
Digital Consultancy.
Those interested in jewellery naturally also need information about the product. They can be stored quickly and easily in the database and appear when they are required. This includes data on the precious metals, alloys, available gemstones and engravings that can be used. The potential customer of the goldsmith thus receives detailed digital advice without being overwhelmed with superfluous details, as is customary in some jewelry stores. He gets the impression of being in competent hands and does not feel compelled to buy.
Full Feasibility.
In contrast to drawn designs, which ofte prove to be unrealizable or not realizable in this form, the templates created with the 3D configurator are 100% realizable. The customer later receives exactly the treasure that the 3D animation presented to him from all sides. For the jewellery designer, on the other hand, there are no additional costs for further designs.
Increase of the search engine ranking.
If the goldsmith has a 3D jewelry configurator on his homepage, he increases the visibility of his website with search engines like Google. Because they reward the presence of 3D animations in various variations with a higher ranking. Tip: As a supporting sales promotion measure, experts recommend making the tool available to interested visitors to the store on tablets and presenting it additionally at the trade fair stand.
The first step to my configurator.
If you are now interested in a configurator solution, then we have very good news for you. Because the configurator specialists at VisCircle offer a special free-service for the creation of a concept via a tailor-made solution especially for your companys.