Augmented reality is since the publishing of Pokemon Go very popular (comparly the increasing popularity of 3D configurators). In Germany alone, the application was downloaded by more than 7,7 mio. user.
In the entertainment industry provides augmented and virtual reality firms a lot of new opportunities to get additional revenue streams. In the last months shops sold a great number of Head-Mounted-Displays.
The use of augmented and virtual reality in industry and trade receive much less attention. Occasional virtual and augmented reality are be used in areas like marketing, maintenance, repair or the presentation of products.
Very popular is the use of these technologies in the planning of buildings, in the education of pilots or in trauma research. The following video shows a visualization of a flight:
The market potential of augmented and virtual reality is big. According to a study by Deloitte the revenues will increase until 2020 to 1 billion €.
A lot of great companies have realised the importance of the new technologies. For example facebook acquire Oculus VR in the year 2014.
In the last years it was possible to observed a rapid development. The soft- and hardware has constantly improved during the past years.
In the last months shops was sold a great number of Head-Mounted-Displays.
Some examples shows, that Head-Mounted-Displays are not only conceived as consumer electronics, but also to use in the commercial sector.
For example the german company thyssenkrupp Elevator use Head-Mounted-Displays for maintenance services.
The use of the new technology does not have to be costly. The Samsung Gear VR for example costs in retail stores only 99€ at the moment.
The new technologies will revolutionize marketing and sales processes, because the visualizations transport more emotions to the customer. All these ensure that potential purchaser will become faster customer.
Leave A Comment