The 3D configurator gives customers the ability to move around the kitchen they create using options from the full range of Wren Kitchens doors, colours, countertops, back panels and handles.
British digital studio Pikcells has developed the world’s first 3D online kitchen planner for Wren Kitchens, using proprietary software that offers retailers an easier way to make online shopping an interactive experience. Pikcells Kitchen Planner for Wren offers customers a fantastic view and the ability to move around in the kitchen they have created with options from Wren Kitchens’ full range of doors, colours, countertops, back panels and handles.
Richard Benson, Creative Director, Pikcells said: “Wren Kitchens’ new 360-degree planner combines WebGL technology – used in Google Earth – with the customizable features of a kitchen configurator to create a truly useful tool for Wren customers. It’s an elegant and simple solution to a problem faced by many companies with customizable products online who are currently investing a lot of time and money to solve it by developing full 3D VR tools and configurators.” As consumer demand for online shopping grows to provide branch-like experiences and browsing opportunities, 3D becomes a must for retail websites. With software developed by Pikcells themselves, the kitchen planner works on any device and browser without plug-ins – and can be ported to a VR headset to quickly work with the wide range of customizable options of Wren Kitchens and the high number of website visitors. It allows users to zoom into the room to take a closer look and move around the kitchen to create a more realistic and engaging experience. The Pikcells solution will benefit a wide range of retailers from fashion retailers to furniture such as cabinets, tables and carpets.
Richard Walker, Marketing Director of Wren Kitchens, said: “As part of the development of a new website for Wren Kitchens, we wanted to update our existing kitchen visualiser. The new configurator from Pikcells presents our complete kitchen range and perfectly solves all the problems you typically have with styling tools, such as limited visibility and movement, missing details and low interactivity. The new configurator from Pikcells helps the customer to make the decisions they have made very closely and personally“.
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