On Tuesday, Facebook announced that it will bring Augmented Reality (AR) (well suited for visualization of 3D configurators) ads into the Facebook Newsfeed and expand shopping in Instagram Stories for all companies. Facebook also announced a new Video Creation Kit for mobile video and the expansion of its Instagram Collection ad format for all advertisers. [...]

Imagine walking down the street and seeing a poster for your favorite movie or 3D configurator. Now point your Smarthone camera at the poster. A snapshot brings the characters from the film to life and you can immerse yourself in an Augmented Reality (AR) experience directly from your smartphone. [...]

In this article, we explain how you can create a simple mask effect with Facebooks AR Studio. Mask effects are wonderful elements in 3D configurators. A basic mask consists of a Face Tracker, a Face Mesh, a texture and a material. Anything but the texture can be created in Facebook AR Studio. [...]

The introduction of Lens Studio offers advertisers an easier way to create and share augmented reality (AR) experiences for everyone. The Lens Studio is also a goog tool for visualizing 3D configurators in AR. Every day, about 70 million snapchatters use Lenses1: AR experiences that can [...]

Pokemon Go. The dancing Hot Dog. Google Glass. Red markings in football games that make offside positions easier to spot. These are all examples of AR. Pokemon Go also offers good reference points for creating 3D configurators. AR is not new. For example, we've been using face enlargement in snapchat for years. But until [...]