Various online retailers for clothes have long recognized the trend: Customers can design clothes online with a 3D configurator according to their individual needs.
In this paper we would like to analyze the potential of clothes configurators from the perspective of corresponding online vendors. The core question is: “Is it worth investing in a clothes configurator at this time?“.[mfn]Explanations of the technical terms used in this article can be found by clicking on the following link.[/mfn]
Since a clothes configurator is integrated into the website via the homepage, the focus here is on an online analysis.
In a first step, we will analyze the demand for clothes configurators with Google’s Keyword Planner using various keywords. This will be followed by a trend and competitor analysis of the most important competitors.
Finally, an overall assessment is made on the basis of the findings.
Analysis with the Keyword Planner.
The following table contains relevant keywords related to clothes configurators according to the keyword planner of Google Ads:
| Keyword | Search Volume | Competition | CPC for high positions (in €) |
|---|---|---|---|
| Design your clothes | 480 | High | 0,20 |
| Custom tank tops | 4.400 | High | 0,53 |
| Design your own clothes | 5.400 | High | 0,25 |
| Custom sweatshirt | 27.100 | High | 0,51 |
| Design clothes online | 6.600 | High | 0,31 |
| Design your own clothes virtually | 1.600 | High | 0,39 |
| Best custom t shirts | 2.400 | High | 0,88 |
| Sweatshirt maker | 2.900 | High | 0,30 |
| Print your own shirt | 6.600 | High | 0,37 |
| Design sweatshirts | 18.100 | High | 0,27 |
Some interesting keywords with almost exclusively high competition can be found. The CPCs (costs per clicks with Google Ads) are relatively low, so that with appropriate investments in Google Ads a positive RoI can be assumed.
Trend analysis with Google Trends.
Design your clothes.
For the keyword: “Design your clothes” there has been a stable and high demand for several years.
The keyword: “Design clothes online” has been at a high level for several years. We get similar results after entering the keyword: “Design sweatshirts” into the tool:
Conclusion: There are many interesting keywords with high and stable demand. In addition, the costs per click are relatively low with Google Ads, as a result a positive ROI can be assumed for corresponding campaigns.
Competition analysis:
In the following we will take a closer look at the competitive situation. In order to get a more precise picture, we will analyze the websites from rank 1 to 10 based on different keywords.
On the first place when entering the keyword: “Design your clothes” you will find the website apliiq.com:
The website has very good visibility, which has remained at a consistently high level in recent months.
In fifth place when entering the search term: “Custom tank tops” you will find the domain printful.com:
The domain has a very good visibility. With 4,826 keywords the website is in the top 100 of Google.
Now we take a closer look at rank seven from the keyword: “Design your own clothes”.
The domain zazzle.com currently also has very good visibility. Now let’s take a closer look at the second place for the keyword: “custom sweatshirt”:
rushordertees.com is a website that has very good visibility.
Finally, we consider the ninth place for the keyword: “Design clothes online”. This ranking is currently occupied by monagiza.com:
monagiza.com is a domain with a rather low visibility.
Conclusion: The relevant keywords include websites with both very good and weak visibility.
Overall assessment: There is a high and stable overall demand for clothes configurators on the Internet. This demand is already being met by suppliers with a high level of visibility.
Due to the relatively low click costs, investments should be made in Google Ads.
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