Many online shops have recognized the trend long before. User can after the upload of a picture try different eyeglasses and order by a 3D configurator.
We want to analyze the potential of eyeglasses configurators on the internet in this following article.
In a first step we will evaluate the demand for configurators by the keyword planer from Google and we will subsequently analyze the most important competitors on the internet.
To conclude, we will evaluate the potentials of configurators on the internet.
Analyze by the keyword planer.
The following table contains important keywords with regard to a eyeglasses’ configurator:
| Keyword | Search Volume | Competition | CPC |
|---|---|---|---|
| custom sunglasses | 9.900 | High | 4,42 |
| personalised sunglasses | 2.900 | High | 3,46 |
| design your own sunglasses | 590 | High | 1,5 |
| custom glasses | 1.600 | High | 2,59 |
| custom eyeglasses | 1.000 | High | 3,38 |
| build your own sunglasses | 140 | High | 2,09 |
| custom eyeglass frames | 320 | High | 2,66 |
| custom made glasses | 480 | High | 2,26 |
| custom sunglass lenses | 260 | High | 2,65 |
| monogrammed sunglasses | 140 | High | 1,3 |
| personalized plastic sunglasses | 30 | High | 1,86 |
| Virtual eyeglasses | 1.000 | High | 0,77 |
| glasses online try on | 1.300 | Middle | 2,42 |
| virtual glasses try on | 1.900 | Middle | 1,35 |
| try on glasses app | 1.300 | Middle | 0,85 |
| home try on glasses | 720 | High | 4,12 |
| try on sunglasses online | 480 | Middle | 0,66 |
| virtual eyewear | 170 | High | 0,26 |
| try glasses | 480 | Niedrig | 1,03 |
For the keyword: “virtual glasses try on” exists a stable and high demand.
Compared to the keyword: “virtual glasses try on” is the search volume of the keyword: “custom eyeglasses” since 2012 high. The following image visualizes the demand of the keyword “custom-made glasses”.
Conclusion: User can find a lot of different interesting keywords with high search volumes.
In the following step we will analyze the most important competitors by the tool “domain value” of Xovi:
The website has an average visibility and could surpass the competitors with a high probability by own efforts in SEO.
The website have an middle to high visibility.
This website have an low visibility.
The website ray-ban.com have a very high visibility. User must invest approx. 200.000€ per month to get the same visibility.
Conclusion: By enter of many keywords get competitors with low visibility good positions in the search results.
In total in the SERPS the user can find a lot of different websites with high, middle and low visibility.
Evaluation: To eyeglasses configurators consists a strong competition among different suppliers.
However, users can find domains with low or middle visibility on the top positions.
Users can exploit potentials through an intelligent selection of longtail-keywords.
There is a good chance to get high position in the SERPs by different keywords.
Configurators to try virtual eyeglasses provide for new entrants good chances to achieve entry to the market. However, the online marketing strategy must be well considered and implemented.
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