Kemal Vural has more than 20 years experience in 3D visualizations like 3D configurators and is actual one of the most respected experts in German-speakings countries. We had the opportunity to interview mister Vural in his own office.
What are the main trends in the next years?
In the future it will be to a increasingly blurring between reality and virtuality. Topics like augmented reality will require more attention than now.
What is augmented reality? Can you explain that in short sentences?
Augmented reality is the integration of digital information with the user’s environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
Why augmented reality will be used in marketing?
A lot of companies search opportunities to create effective marketing campaigns. Augmented Reality create attention and offers new opportunities in the interaction with user. In a early stage companies can differentiate himself in the competition. A lot of different areas of application are possible.
Which opportunities offers augmented reality?
Augmented reality improve the processing of informations and data. But of course augmented reality have the potential to entertain user. Studies evidence a significant positive influence of such approaches on the image.
Augmented reality content: TrueCity (Nike)
A another interesting area of application is the use of augmented reality in the own house.
What advantages offers augmented reality for companies?
Especially in eCommerce offers augmented reality a lot of advantages. Onlineshops with embedded augmented reality had significant better satisfaction values and conversion rates than standard Onlineshops or Onlineshops with virtual reality.
This interview was realized in the personal office of Kemal Vural.