With a new smartphone app from Porsche, the creation of your dream sports car with an 3D configurator has become even more realistic. With the AR Visualizer App you can create a three-dimensional photorealistic image of your perfect Porsche right in front of your eyes. It means [...]

Google announces the full release of Expeditions AR and updates to its Expeditions app (do not confuse with a 3D configurator). In a continuing vote of confidence in VR & AR technology as an influential classroom tool, Google today made its limited Google Expeditions AR Tours [...]

In the following article we would like to introduce you to the Augmented Reality (AR) toolkits of different providers, evaluate their features and weigh up their advantages and disadvantages. The toolkits are very helpful to create 3D configurators in real time. Daqri ARToolkit. This toolkit was introduced [...]

In an attention-grabbing presentation at the Worldwide Developers Conference in June this year, Apple dictated the potential of augmented reality for the iPhone. "When you bring these things together, the results can actually be very profound," said Apple's vice president of software engineering Craig Federighi, referring to the iPhone's touch screen and camera - [...]

You may already have heard these terms - MR, XR, WebVR, WebXR, and others that end with R-sounding acronyms. If you're new to this content, it can be a little confusing. All these terms are important when creating a 3D configurator. Against this background we would like [...]