Here you will find content with a focus on augmented reality.

How Head-Up-Displays and Augmented Reality will change our world.

Head-up displays (ideal to view 3D configurators) are currently one of the most important developments in the digital economy. In the following article, we would like to take a closer look at further trends in the areas of global culture, design, music, video and social media. When Pokemon [...]

How Head-Up-Displays and Augmented Reality will change our world.2021-05-28T09:03:14+00:00

It seems incredible: Real Estate Marketing with Augmented Reality works.

There may have been times when it was sufficient to create an attractive expose for marketing a property. But the market is growing rapidly. Whoever wants to stand out from the competition and secure orders from investors, developers and clients must offer them more than that. The 21st century has also begun in the [...]

It seems incredible: Real Estate Marketing with Augmented Reality works.2021-05-28T13:24:38+00:00

Online furniture shopping: Otto relies on augmented reality.

Augmented Reality similar like 3D configurators is currently a very exciting topic in the furniture industry similar. The possibility of seeing furniture within one`s own four walls before purchase creates confidence and increases the likelihood of purchase. As so often, IKEA ist leading the way with the new Placement App. Just in time for [...]

Online furniture shopping: Otto relies on augmented reality.2021-06-25T11:35:09+00:00

Which Augmented Reality Tools for Mobile you should know.

Augmented Reality (AR) is currently booming and achieves a similarly high demand from users such as 3D configurators. Apple has been pursuing the goal to make AR the mainstream for quite some time and since the announcement of ARKit at the latest, all developers are looking for the best AR tools to develop the [...]

Which Augmented Reality Tools for Mobile you should know.2019-09-16T14:14:34+00:00

Why Macy`s is using Virtual (VR) instead of Augmented Reality (AR).

The company relies on VR experiences and 3D configurators in the store to present room layouts. Macy`s plans to use VR by the summer of this year to sell furniture to customers in 50 stores, making it the latest company to jump on the bandwagon of using VR [...]

Why Macy`s is using Virtual (VR) instead of Augmented Reality (AR).2021-06-22T13:37:59+00:00

How to publish Augmented Reality (AR) content for Android.

Recently, Sketchfab (very useful to view models for 3D configurators) officially announced that Augmented Reality (AR) content will be supported on Android devices in the near future. This has been the case with iOS devices for quite some time. The mobile Sketchfab app has been enhanced with the Android "ARCore" functionality, which gives Android [...]

How to publish Augmented Reality (AR) content for Android.2021-05-28T14:07:57+00:00

How to implement AR-tracking seamlessly with ARCore and ARKit.

Simultaneous localization and mapping (SLAM) was one of the most effective technologies in 2017, opening up a wide range of augmented reality (AR) experiences or 3D configurators that go beyond image and object goals by instantly tracking scenes from the real world and bringing digital layers into everyday environments. With the release of Wikitudes`s flawless [...]

How to implement AR-tracking seamlessly with ARCore and ARKit.2021-05-28T13:05:40+00:00

What you should know about ARCore and ARKit.

A few months ago, Google announced ARCore (well-suited to view 3D configurators in AR), its direct competitor to Apple`s ARKit. Obviously, this is good news for the augmented reality (AR) industry, but what does it really mean for developers and consumers? Isn`t ARCore just Tango-lite? A developer [...]

What you should know about ARCore and ARKit.2021-05-28T09:04:58+00:00

Why you should deal with Google Poly.

App developers (for example to create 3D configurators) now have an easy way to populate their virtual worlds. Creating a virtual reality (VR) app is not an easy task, especially when it comes to filling these immersive worlds. Even in a semi-realistic world, tons of objects are required, [...]

Why you should deal with Google Poly.2021-06-25T11:35:58+00:00

What the biggest challenges for Augmented Reality (AR) are?

Since the Augmented Reality / Virtual Reality (VR) market is expected to reach a volume of 162 billion dollars in 2020, there are numerous factors that point even greater growth in this future market. In addition to success components such as performance and design, there are also some major challenges facing the AR industry. [...]

What the biggest challenges for Augmented Reality (AR) are?2021-05-28T09:00:39+00:00
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