Many online-based Bag retailers have long recognized the trend: Customers can design purses online with a 3D configurator according to their individual ideas, e.g. as a birthday present.
In this paper we would like to analyze the potential of purse configurators from the perspective of corresponding online providers. The core question is: “Is it worth investing in a purse configurator at this time?”.[mfn]Explanations of the technical terms used in this article can be found by clicking on the following link.[/mfn]
Since a purse configurator is integrated into the website via the homepage, the focus here is on an online analysis.
In a first step, we will analyze the demand for Bag configurators with Google’s Keyword Planner using various keywords. This will be followed by a trend and competitor analysis of the most important competitors.
Finally, an overall assessment is made on the basis of the findings.
Analysis with the Keyword Planner.
The following table contains relevant keywords related to Bag configurators according to the keyword planner of Google Ads:
| Keyword | Search Volume | Competition | CPC for high positions (in €) |
|---|---|---|---|
| Design your own handbag | 260 | High | 0,37 |
| Design your own bag | 880 | High | 0,32 |
| Design your own purse | 260 | High | 0,35 |
| Design your own bag online | 110 | High | 0,33 |
| Create your own purse | 50 | High | 0,35 |
| Bag design software | 260 | High | 0,13 |
| Design your own backpack | 1.000 | High | 0,27 |
| Make your own backpack | 880 | High | 0,34 |
| Create your own backpack | 480 | High | 0,28 |
| Make your own bag | 480 | High | 0,27 |
With little effort you can find many interesting keywords with high competition. Also, the CPCs (costs per click with Google Ads) are relatively low, as a result appropriate investments in Google Ads a positive RoI can be assumed.
Trend analysis with Google Trends.
Design your own bag.
Demand for the keyword: “Design your own bag” has been constant since 25.06.2010 and tends to decline.
The keyword: “Design your own backpack” has also been showing a constant and rather declining demand for some years now. We get similar results after entering the keyword: “Make your own backpack” into the tool:
Conclusion: There are numerous interesting keywords with good and for years stable demand. In addition, the costs per click are quite low with Google Ads, as a result a positive ROI can be assumed for corresponding campaigns.
Competition analysis:
In the following we will take a closer look at the competitive situation. In order to get a more precise picture, we will analyze the websites from rank 1 to 10 based on different keywords.
On the first place when entering the keyword: “Design your own purse” you will find the website contrado.com:
The website has good visibility, which has been at a consistently high level over the last few months.
In fifth place when you enter the search term: “Design your own bag” you will find the domain betterlifebags.com
The domain has a low visibility. With 83 keywords the website is in the top 100 of Google.
Now we take a closer look at rank seven of the keyword: “Design your own bag online”.
The domain sobofashion.com currently also has low visibility. Now let’s take a closer look at the second place at the keyword: “Bag design software”:
idesignibuy.com is a website with low visibility.
Finally, we consider the ninth place for the keyword: “Create your own backpack”. This ranking is currently occupied by thecustombag.com:
thecustombag.com is a domain with low visibility.
Conclusion: For the most part, providers with low visibility have achieved good positions for most key terms.
Overall assessment: There is a stable overall demand for purse configurators on the Internet. This demand is already being met by a number of suppliers with mostly low visibility.
There is a high probability that keywords like “Design your own purse” or “Design your own bag” will achieve good positions on Google.
Due to the relatively low click costs, investments should also be made in Google Ads.
Bag configurators on the Internet therefore still offer enormous potential for market entrants. However, the online marketing strategy should be well-thought-out and professionally implemented with the appropriate investments.
We are specialized in the planning and implementation of purse configurators and have already realized several projects in the past. As a reference we recommend our purse configurator for youbag.com.
Contact us and get free advice.
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viscircle.de/contact