Game engines and rendering software have evolved dramatically in recent years and today offer companies almost endless possibilities to sell configurable products online. In many business concepts the 3D configurator is the core and essential for the success of the company.
For the business concept to work with the 3D configurator, all business processes must be well thought through internally. This requires extensive specialist knowledge.
A professionally implemented 3D configurator touches customers and triggers emotions. For the user it must feel as if the product is right in front of you.
Due to the enormous further development of software solutions such as Unity or Blender, it has become much easier today to create photo-realistically appearing products virtually.
How to create a product configurator?
Using game engines, 3D models can be transformed into photorealistic 3D renderings.
Using game engines like Blender is the best option to create photorealistic 3D content in real time. There are numerous tutorials and forums on the Internet that have an answer to almost every question.
It is important to note that the 3D configurator should not be too complex. A few configurations make much more sense in many cases, in order not to overburden the user.
Furthermore, the user should also have the possibility to share his configuration with other people, e.g. via social media.
Today, knowledge of programming is not necessarily required to create a product configurator. The Unreal Engine, for example, offers a virtual scripting system that allows users to create configurable 3D content without any programming knowledge.
Some providers of 3D configurators also offer the possibility to broadcast configurations live. In combination with a live chat, this opens up a wide range of application possibilities for companies.
In addition, providers of 3D configurators should ensure that the configurator works smoothly on all resolutions and platforms.
In practice, there is often a conflict of objectives between speed and quality when creating a 3D configurator. It requires a lot of sensitivity to find a healthy balance in this respect.
Besides the independent creation of a product configurator using a game engine, you can also alternatively use a configurator plugin for CMS such as WordPress or Magento. However, you should note that these solutions are usually not 100% customizable and therefore often do not guarantee an adequate presentation of your products.
Another option is the use of a configurator software. There are numerous providers on the market, but you should be aware that the training and application requires some time.
We have years of experience in the planning and creation of 3D configurators in real time. Contact us and let us advise you without obligation and free of charge.
Thank you very much for your visit.